Navigating the Mobile-First Landscape
Consumers use the app stores to give feedback on content or company rather than the app itself, which doesn’t help app publishers improve their experiences or truly understand how to better serve their communities. Star ratings and reviews still matter to app health, but when it comes to understanding customer sentiment, they are one small piece of a very large puzzle—and dangerous to prioritize in making product and business decisions.
Funding for digital transformation efforts boomed
Regarding the impact of the crisis on a range of measures, executives say that funding for digital initiatives has increased more than anything else—more than increases in costs, the number of people in technology roles, and the number of customers.
Everyone needs to rethink their mobile feedback and engagement strategies to meet rapidly-shifting marketplace changes.
© 2023 Alchemer LLC. All Rights Reserved.
