App store ratings and reviews are only one piece of the puzzle. Here’s what you should prioritize next.

Don’t get us wrong—mobile app ratings and reviews matter. We’re not here to tell you otherwise.
But they’re only one piece of the puzzle when it comes to understanding the holistic customer experience and driving long-term customer lifetime value.

We’ve created this guide so you can learn what else you need - and where ratings and reviews most often fall short.

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